If you’re anything like me, networking isn’t exactly your idea of a good time. The thought of attending events and trying to strike up conversations with strangers you barely know is definitely not something I’m eager to add to my 2025 goals list. But here’s the hard truth: in business, contacts are currency. In fact, 85% of job positions are filled through personal or professional connections. And it doesn’t stop there—many opportunities (job openings, potential clients, partnerships, and more) arise from the relationships you build, not just your skills.
So the real question isn’t whether or not you should network—because let’s be honest, you definitely should—but how to make it as painless and productive as possible.
At Tappd, we understand that networking is an essential part of business growth. While we’re always refining our approach, here are a few tips, tricks, and suggestions that have worked for us when it comes to building real connections.
Start Small and Set Realistic Goals
Networking doesn’t have to mean attending every event under the sun. Start with smaller, more manageable goals like connecting with a few people on LinkedIn or having a casual coffee with someone in your field.
Find Networking Opportunities That Actually Interest You
It’s easier to network when you’re in an environment that feels natural to you. Look for events or groups that align with your passions or interests. It’ll make connecting with others feel way less forced and you might just find yourself enjoying it.
Focus on Building Real Relationships, Not Just Transactions
Don’t just treat networking as a way to collect contacts. Make it about forming genuine connections. People can tell when you’re actually interested in them, and that’s where the real opportunities are.
Ditch the Paper Business Cards and Go Smart
Let’s face it—handing over a crumpled, outdated paper business card with info that hasn’t been updated in who knows how long isn’t the best way to make a lasting impression. And let’s be honest, it’s probably going to end up in the washing machine. It’s no surprise that 88% of paper business cards are discarded within a week.
That’s where Tappd comes in. With a smart business card like Tappd, you only need one card that you can update on the go. No more worrying about outdated info. Plus, with its sleek design and the ability to connect instantly by tapping or scanning on any Apple or Android device, you’ll make a memorable impact without the hassle. It’s a simple upgrade to your networking game.
Use Digital Tools to Your Advantage
Networking doesn’t always have to happen in person. Use platforms like LinkedIn or social media to engage with people in your industry or field. This can help you build connections without the awkward small talk.
Follow Up and Stay Consistent
The most important part of networking is following up. Send a simple message or email after a meeting or event to keep the conversation going. Consistency in keeping in touch is key to building long-lasting professional relationships.
Be Patient and Persistent
Building relationships takes time. Don’t expect to get something out of every conversation right away. Keep showing up, staying engaged, and being authentic - eventually, the connections you build will turn into valuable opportunities.
Leverage Your Existing Network
Don’t forget about the people you already know. Tap into those existing relationships to get introductions to new people, or simply ask for advice or insights. Sometimes, the best networking happens within your current circle.
Embrace the Awkward Moments
Yeah, networking can be awkward sometimes, but that’s part of the process. The more you lean into those uncomfortable situations, the better you’ll get at handling them, and eventually, they won’t feel so awkward anymore.
Final Thoughts: Now It’s Time to Network with Purpose
To wrap it up, remember that networking doesn’t have to be painful or forced. With the right mindset, it can be one of the most rewarding things you do for your personal and professional growth. So, go ahead - take the plunge and start building those connections today!
